Rise FM is targeting an age bracket between twenty-three to thirty-five. This age has been chosen as the radio believes that this is an age that is capable of making significant choices that can change the direction of society (ibid). Nowadays radio stations are interested in trivia and entertainment. But the station believes that this age group deserves more. The station is certain that this is a group that is trying to build families and make something out of themselves. Within this age are a group of people that are graduates, college students, employees, self-employers, farmers, and the non-employed. Thus, the station is established to help them realize their dreams. To those that missed certain opportunities or some level of education, the station is there to motivate them that not all is lost; there is still time to make something for themselves.
