97.7 FM listener means a lot, the station wants to present themselves as a station listeners should be happy of. 97.7 FM broadcasting classical, jazz, talk, culture. They build a great unity between the listeners and themselves so that they may have a good communication between them and their listeners which will result in a more entertainment rich radio station. 97.7 FM has become a very popular radio station of Pereira, Colombia in a very short matter of time with ther friendly approach towards their listeners.